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Fun With Numbers: Polls vs Google
Some live by polls, some say polls don't matter. One thing I know. They are all over the map. You can go to PollingReport or Real Clear Politics and see them all. Talking Points Memo does a good job of summarizing. Then there are all the network and internet server polls, which are not really polls. Despite their impressively large numbers, they do not randomly sample any population scientifically. They are at best a measure of internet enthusiasm and prone to being "freeped" (altered by repeat voting and by those not affiliated with the site normally who are alerted to vote.)
Some polls show double digit national leads. On the same day, there are a couple which show a four point spread, with the race "tightening." Some polls "roll" over three days, some are taken in one. Some even use 2004 demographic models, which are bound to be misleading. When I saw one where the "internals" showed data on the 18-24 group that was completely counter-intuitive, I threw up my hands. This poll was wildly encouraging to readers of "Free Republic" and "Red State," however.
Google Trends is able to show the popularity of various searches. Last election, it was possible to predict the outcome of several races quite well using Google Search data. The results could be misleading, though, because they reflected passive search data - there was no way to tell whether people were searching for information, donating, or looking for hit pieces, just given the name of a candidate.
Pollsters spend millions to get specific data. That said, Google data mirrored poll data such as from Rasmussen. I show you below an average of major national polls, from Pollster.com and it's a couple of days old. (The race is supposed to be "tightening.")
This is for an entire year.
Now take a look at the Google data from the same time period (candidate search.)
You can see convention "bounces" and the tightening of the race, the small McCain lead briefly and the spread to Obama majority.
The article shows several Google state polls, but I'll show you the one for Pennsylvania, since McCain insists he must win this one to have a chance. The article does several state breakdowns like this for battleground states (for the last month period), with good agreement with poll averages. It's interesting but only so reassuring.
I did not even discuss my addiction to electoral maps, such as at Americans Abroad . I particularly like the ones that allow you to change states from "solid" to "leaning" and to review the results of past elections. The 1968 and 1982 maps are particularly troubling, and I feel slightly better when I look at them, which is perverse.
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Power. People love to feel that they have power over other people. But holding the power of their whole country in their individual pairs of hands - WOW! These people will keep their ballot secret forever - they will say they voted one way at some point and the reverse at another. They are on a power trip. An ego trip. It's utter crap. It's the power of secrets. Total B.S.
Swing voters is a media hype. A beat up because there's nothing else. Why on earth would anyone bother voting if those are the only votes that count in the end. The whole notion is absurd. The media needs to keep this interesting. Hearing David Brooks the other day on PBS saying that the election isn't close - who is saying it is? he asked. Not me, he said. Obama has got it.
This shocked me. Four years ago he was calling a totally different field and was in blatant support of George W. At that time I didn't believe that Kerry could lose.
However, this bombing of a farm in Syria by the U.S. that resulted in the deaths of children may give McCain some last moment leverage. The frightened and the insane will run to McCain - their saviour - and his sidearm, Killer Palin.